Lupton Deborah
News & Media Research Centre, University of Canberra, Australia.
Health Promot Int. 2015 Mar;30(1):174-83. doi: 10.1093/heapro/dau091. Epub 2014 Oct 15.
A range of digitized health promotion practices have emerged in the digital era. Some of these practices are voluntarily undertaken by people who are interested in improving their health and fitness, but many others are employed in the interests of organizations and agencies. This article provides a critical commentary on digitized health promotion. I begin with an overview of the types of digital technologies that are used for health promotion, and follow this with a discussion of the socio-political implications of such use. It is contended that many digitized health promotion strategies focus on individual responsibility for health and fail to recognize the social, cultural and political dimensions of digital technology use. The increasing blurring between voluntary health promotion practices, professional health promotion, government and corporate strategies requires acknowledgement, as does the increasing power wielded by digital media corporations over digital technologies and the data they generate. These issues provoke questions for health promotion as a practice and field of research that hitherto have been little addressed.
在数字时代，一系列数字化健康促进实践应运而生。其中一些实践是由那些有兴趣改善自身健康和体能的人自愿开展的，但还有许多其他实践是为了组织和机构的利益而采用的。本文对数字化健康促进进行批判性评论。我首先概述用于健康促进的数字技术类型，然后讨论这种使用的社会政治影响。有人认为，许多数字化健康促进策略侧重于个人对健康的责任，而没有认识到数字技术使用的社会、文化和政治层面。自愿健康促进实践、专业健康促进、政府和企业战略之间日益模糊的界限需要得到承认，数字媒体公司对数字技术及其产生的数据所拥有的日益增强的权力也需要得到承认。这些问题引发了对健康促进作为一种实践和研究领域的质疑，而这些问题迄今为止很少得到探讨。
