莱姆病与YouTube：视频内容的横断面研究
Lyme Disease and YouTube : A Cross-Sectional Study of Video Contents.
作者信息
Basch Corey H, Mullican Lindsay A, Boone Kwanza D, Yin Jingjing, Berdnik Alyssa, Eremeeva Marina E, Fung Isaac Chun-Hai
机构信息
Department of Public Health, William Paterson University, Wayne, New Jersey, United States of America.
Department of Epidemiology and Environmental Health Sciences, Jiann-Ping Hsu College of Public Health, Georgia Southern University, Statesboro, Georgia, United States of America.
出版信息
Osong Public Health Res Perspect. 2017 Aug;8(4):289-292. doi: 10.24171/j.phrp.2017.8.4.10. Epub 2017 Aug 31.
OBJECTIVES
Lyme disease is the most common tick-borne disease. People seek health information on Lyme disease from YouTube videos. In this study, we investigated if the contents of Lyme disease-related YouTube videos varied by their sources.
METHODS
Most viewed English YouTube videos (n = 100) were identified and manually coded for contents and sources.
RESULTS
Within the sample, 40 videos were consumer-generated, 31 were internet-based news, 16 were professional, and 13 were TV news. Compared with consumer-generated videos, TV news videos were more likely to mention celebrities (odds ratio [OR], 10.57; 95% confidence interval [CI], 2.13-52.58), prevention of Lyme disease through wearing protective clothing (OR, 5.63; 95% CI, 1.23-25.76), and spraying insecticides (OR, 7.71; 95% CI, 1.52-39.05).
CONCLUSION
A majority of the most popular Lyme disease-related YouTube videos were not created by public health professionals. Responsible reporting and creative video-making facilitate Lyme disease education. Partnership with YouTube celebrities to co-develop educational videos may be a future direction.
目的
莱姆病是最常见的蜱传疾病。人们通过YouTube视频获取有关莱姆病的健康信息。在本研究中，我们调查了莱姆病相关YouTube视频的内容是否因其来源而异。
方法
识别出观看次数最多的英文YouTube视频（n = 100），并对其内容和来源进行人工编码。
结果
在样本中，40个视频是用户生成的，31个是基于互联网的新闻，16个是专业的，13个是电视新闻。与用户生成的视频相比，电视新闻视频更有可能提及名人（优势比[OR]，10.57；95%置信区间[CI]，2.13 - 52.58）、通过穿着防护服预防莱姆病（OR，5.63；95% CI，1.23 - 25.76）以及喷洒杀虫剂（OR，7.71；95% CI，1.52 - 39.05）。
结论
大多数最受欢迎的莱姆病相关YouTube视频并非由公共卫生专业人员制作。负责任的报道和有创意的视频制作有助于莱姆病教育。与YouTube名人合作共同开发教育视频可能是未来的一个方向。
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