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通过整合SWOT分析和TOPSIS方法对印度医疗旅游部门的策略进行排名。

Ranking the strategies for Indian medical tourism sector through the integration of SWOT analysis and TOPSIS method.

作者信息

Ajmera Puneeta

机构信息

Amity University , Gurugram, India.

出版信息

Int J Health Care Qual Assur. 2017 Oct 9;30(8):668-679. doi: 10.1108/IJHCQA-05-2016-0073.

Abstract

Purpose Organizations have to evaluate their internal and external environments in this highly competitive world. Strengths, weaknesses, opportunities and threats (SWOT) analysis is a very useful technique which analyzes the strengths, weaknesses, opportunities and threats of an organization for taking strategic decisions and it also provides a foundation for the formulation of strategies. But the drawback of SWOT analysis is that it does not quantify the importance of individual factors affecting the organization and the individual factors are described in brief without weighing them. Because of this reason, SWOT analysis can be integrated with any multiple attribute decision-making (MADM) technique like the technique for order preference by similarity to ideal solution (TOPSIS), analytical hierarchy process, etc., to evaluate the best alternative among the available strategic alternatives. The paper aims to discuss these issues. Design/methodology/approach In this study, SWOT analysis is integrated with a multicriteria decision-making technique called TOPSIS to rank different strategies for Indian medical tourism in order of priority. Findings SO strategy (providing best facilitation and care to the medical tourists at par to developed countries) is the best strategy which matches with the four elements of S, W, O and T of SWOT matrix and 35 strategic indicators. Practical implications This paper proposes a solution based on a combined SWOT analysis and TOPSIS approach to help the organizations to evaluate and select strategies. Originality/value Creating a new technology or administering a new strategy always has some degree of resistance by employees. To minimize resistance, the author has used TOPSIS as it involves group thinking, requiring every manager of the organization to analyze and evaluate different alternatives and average measure of each parameter in final decision matrix.

摘要

目的 在这个竞争激烈的世界中,组织必须评估其内部和外部环境。优势、劣势、机会和威胁(SWOT)分析是一种非常有用的技术,它分析组织的优势、劣势、机会和威胁,以做出战略决策,并且还为战略制定提供了基础。但SWOT分析的缺点是它没有量化影响组织的各个因素的重要性,并且对各个因素的描述很简略,没有对它们进行权衡。由于这个原因,SWOT分析可以与任何多属性决策(MADM)技术相结合,如逼近理想解排序法(TOPSIS)、层次分析法等,以评估可用战略选择中的最佳方案。本文旨在讨论这些问题。

设计/方法/途径 在本研究中,SWOT分析与一种称为TOPSIS的多准则决策技术相结合,以对印度医疗旅游的不同策略进行优先级排序。

发现 SO战略(为医疗游客提供与发达国家相当的最佳便利设施和护理)是最佳战略,它与SWOT矩阵的S、W、O和T四个要素以及35个战略指标相匹配。

实际意义 本文提出了一种基于SWOT分析和TOPSIS方法相结合的解决方案,以帮助组织评估和选择战略。

原创性/价值 创造新技术或实施新战略总会受到员工一定程度的抵制。为了将抵制降至最低,作者使用了TOPSIS,因为它涉及群体思维,要求组织的每个管理者分析和评估不同的选择以及最终决策矩阵中每个参数的平均度量。

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