Influence of sexual dimorphism on the attractiveness evaluation of one's own face.

The present study aimed to explore the influence of sexual dimorphism on the evaluation of the attractiveness of one's own face. In the experiment, a masculinized and a feminized version of the self-faces of the participants were obtained by transferring the original faces toward the average male or female face. The participants were required to rate the attractiveness of three types (original, masculine, feminine) of their own faces and the other participants' faces in same-sex and opposite-sex contexts. The results revealed that the participants rated their own faces as more attractive than other participants rated them regardless of the sexually dimorphic type (original, masculine, feminine) or the evaluation context. More importantly, the male and female participants showed different preferences for the three types of self-faces. Specifically, in the same-sex context, the female participants rated their own original faces as significantly more attractive than the masculine and feminine faces, and the male participants rated their own masculine faces as significantly more attractive than the feminine faces; while in the opposite-sex context, no significant difference among the attractiveness scores of the three types of self-faces was found in both the male and female participants. The present study provides empirical evidence of the influence of sexual dimorphism on the evaluation of the attractiveness of self-faces.