Electro-Fenton (EF) based water treatment processes using activated carbon (AC) packed beds constitute an attractive approach for the development of competitive degradation technology of persistent pollutants in aqueous effluents. In this work, the results of a study aimed to assess the effect on the EF performance of different parameters of the reactor's operation are presented. By means of a factorial experimental design, the influence of the AC source (lignitic or vegetal), AC acid pre-treatment, particle size distribution and the amount of Fe loaded resin in the reactor were analyzed. From the resulting data it was found that the most influential parameter in the EF performance of the reactor is the AC source. Modest effects were observed for AC acid pre-treatment, which limits Fe ion adsorption on the AC substrate. The use of a wide particle distribution of AC particles was also found to improve inter-particle electrical contact, thus favoring the electrochemical processes that take place inside the reactor. An investigation on the effect of the amount of Fe in the reactor as well as its distribution dynamics, also revealed that an excess of Fe ions in the reactor decreases the EF performance of the system since Fe ions efficiently adsorb on the AC substrate, particularly in non- acid treated samples. The best operation conditions consisted on using un-meshed vegetable AC, without acid pretreatment in an EF reactor loaded with 0.25 g of Fe, which allowed to reach full color removal of bright blue FCP model dye in 70 min.