Castillo-Abdul Bárbara, Romero-Rodríguez Luis M, Larrea-Ayala Ana
Department of Educational Sciences, University of Huelva, Huelva, Spain.
ESAI Business School, Espíritu Santo University, Guayaquil, Ecuador.
Heliyon. 2020 Sep 26;6(9):e05056. doi: 10.1016/j.heliyon.2020.e05056. eCollection 2020 Sep.
This research analyses the contents of the videos of the ten Spanish children's YouTube channels with the highest number of followers and video plays to identify correlations between the thematic axes of the videos and the increase in digital engagement data. Little is known about the topics that the most popular Spanish-language YouTube influencers share with preteens and young adults' audience. In response, this exploratory study will use content analysis to examine this gap and contrast the themes that its videos reflect against others. For this purpose, interpretive-based content analysis is carried out based on an analysis sheet validated by expert judgment. Among the main results, it is shown that most of the children who are the lead character of the channel are currently between 10 and 12 years old, having created the channels an average of five years ago, which shows how early many YouTubers are starting in this industry. There are also differences in the thematic axes of the channels' videos according to the gender of the children's influencers, with a higher representation of male YouTubers devoted to gameplays, while their female peers have a more significant presence in videos in the lifestyle category. It is concluded that there is a need to supervise the contents accessed by children on this platform since it can deepen not only gender gaps but also become a wrong reference of role models.
本研究分析了西班牙关注者和视频播放量最高的十个儿童YouTube频道的视频内容，以确定视频的主题轴与数字参与度数据增长之间的相关性。对于最受欢迎的西班牙语YouTube有影响力的人向青少年和年轻人受众分享的话题，人们知之甚少。作为回应，这项探索性研究将使用内容分析来审视这一差距，并将其视频所反映的主题与其他主题进行对比。为此，基于经专家判断验证的分析表进行基于解释的内容分析。在主要结果中，显示出频道主角中的大多数儿童目前年龄在10至12岁之间，平均在五年前创建了这些频道，这表明许多YouTube博主在这个行业起步有多早。根据儿童有影响力的人的性别，频道视频的主题轴也存在差异，男性YouTube博主在游戏玩法方面的占比更高，而他们的女性同行在生活方式类别的视频中占比更大。结论是，有必要监管儿童在这个平台上访问的内容，因为它不仅会加深性别差距，还可能成为错误的榜样参考。
