She Shengxiang, Xu Haoran, Wu Zehong, Tian Yunzhang, Tong Zelin
School of Business, Guizhou University of Finance and Economics, Guiyang, China.
School of Business, Guilin University of Technology, Guilin, China.
Front Psychol. 2020 Sep 30;11:2097. doi: 10.3389/fpsyg.2020.02097. eCollection 2020.
Online sharing platforms are a new form of enterprising organizations. Their interaction with users exhibits unique characteristics. Based on the extant literature on psychological contracts and interviews, a survey, and statistical analyses of online ride-hailing users, we explore the dimension, content, and role of platform psychological contracts. The results show that the platform psychological contract includes transactional and relational dimensions. The latter dimension features social responsibility contents, which are distinct from that of a traditional enterprise. Using the scale developed herein, we further examine the effect of psychological contract breach on platform relationship quality. Evidently, both dimensions of psychological contract breach are negatively correlated with platform relationship quality. Besides, the value-added validity of relational psychological contract breach with respect to platform relationship quality is higher, suggesting the importance of the relational psychological contract.
在线共享平台是一种新型的企业组织形式。它们与用户的互动呈现出独特的特征。基于现有的心理契约文献以及对在线打车用户的访谈、调查和统计分析，我们探讨了平台心理契约的维度、内容和作用。结果表明，平台心理契约包括交易型和关系型维度。后一个维度具有社会责任内容，这与传统企业不同。使用本文开发的量表，我们进一步考察了心理契约违背对平台关系质量的影响。显然，心理契约违背的两个维度都与平台关系质量呈负相关。此外，关系型心理契约违背对平台关系质量的增值效度更高，这表明了关系型心理契约的重要性。
