Googling for suicide in Croatia: A mixed-methods study.

Google search trends have shown promise for predicting suicide deaths. We examined the relationship between search trends data for suicide-related search terms and monthly suicide deaths (2014-2018) in Croatia. We identified two suicide prevention search terms, and (engl. suicide), where an increase in searches preceded a decrease in suicides, and one suicide risk term, (engl. how to kill yourself), where an increase in searches preceded an increase in suicides. On webpages elicited by suicide-related search terms, factual information about suicide was most common. Results imply the need for a comprehensive online suicide prevention strategy.