Wu Yi, Shen Fei
Sun Yat-sen University, Guangzhou, China.
City University of Hong Kong, Hong Kong.
J Health Psychol. 2022 May;27(6):1445-1461. doi: 10.1177/1359105321995964. Epub 2021 Mar 1.
The aim of this study is to investigate the effects of traditional media, social media, and media trust on people's compliance with health behaviors during the COVID-19 pandemic in China. A total of 3000 Chinese adults filled online questionnaire using quota sampling method. Results show that use of central government media and use of WeChat are positively related to compliance with health behaviors, while use of local media and use of Weibo are negatively related to the levels of compliance. In addition, trust in the media amplified the effects of media use on levels of compliance.
本研究旨在调查传统媒体、社交媒体以及媒体信任对中国新冠疫情期间人们健康行为依从性的影响。采用配额抽样法，共有3000名中国成年人填写了在线问卷。结果显示，中央政府媒体的使用和微信的使用与健康行为依从性呈正相关，而地方媒体的使用和微博的使用与依从性水平呈负相关。此外，对媒体的信任放大了媒体使用对依从性水平的影响。
