Faculty of Wellbeing, Education and Language Studies, The Open University, Milton Keynes, UK.
World Health Organization (WHO) Regional Office for Europe, Copenhagen, Denmark.
Obes Rev. 2021 Nov;22 Suppl 6:e13212. doi: 10.1111/obr.13212. Epub 2021 Jun 28.
Unhealthy marketing has been unequivocally linked to children's food preferences, requests, purchases and eating behaviors and hence to childhood obesity. Regulating children's exposure to such marketing has been identified as a key challenge to which States must rise. Regulation mandates the need for monitoring and hence for credible data that are comparable between countries, regions and across time. However, there are major challenges presented by the complexity of the digital marketing ecosystem including the personalized targeting with persuasive, exploitative advertising to which children are subject. This narrative review identifies challenges faced by researchers in the digital ecosystem; reviews recent papers attempting to address these and specifies benefits and limitations; and introduces a set of WHO protocols with templates and guidance for studies of food marketing to children.
不健康的营销活动与儿童的食物偏好、要求、购买和饮食习惯直接相关，从而导致儿童肥胖。规范儿童接触此类营销活动已被确定为各国必须应对的一项关键挑战。监管要求对其进行监测，因此需要在国家、地区和时间之间具有可比性的可信数据。然而，数字营销生态系统的复杂性带来了重大挑战，包括儿童所面临的个性化定向、有说服力的、剥削性的广告。本叙事性综述确定了数字生态系统中研究人员所面临的挑战；审查了最近试图解决这些问题的论文，并指明了其益处和局限性；并介绍了一组世卫组织协议，其中包含针对儿童食品营销的研究模板和指南。
