Faculty of International Tourism and Management, City University of Macau, Macau 999078, China.
Int J Environ Res Public Health. 2021 Sep 6;18(17):9422. doi: 10.3390/ijerph18179422.
Previous COVID-19 tourism research has not considered the positive impact of a low-risk perception and a perception of the benefits of regional travel on taking alternative tourism. This study attempts to fill the research gap and examine the positive effect of these perceptions on tourists' attitudes to regional travel and intentions to undertake regional travel during the COVID-19 pandemic. A survey of 278 respondents confirmed that the perceived benefit positively influences tourists' attitudes and travel intentions, but that a low-risk perception only positively affects their attitudes. This study contributes to tourism risk management research by introducing the concept of a low-risk perception as a positive factor. For tourism recovery, it finds that relaxation, value, and convenience are benefits to drive people to travel.
先前的 COVID-19 旅游研究并未考虑到低风险感知和对区域旅游益处的感知对采取替代旅游方式的积极影响。本研究试图填补这一研究空白,并检验这些感知对游客在 COVID-19 大流行期间对区域旅游的态度和进行区域旅游的意愿的积极影响。对 278 名受访者的调查证实,感知益处积极影响游客的态度和旅游意愿,但低风险感知仅对其态度产生积极影响。本研究通过引入低风险感知作为积极因素的概念,为旅游风险管理研究做出了贡献。对于旅游业的复苏,本研究发现,放松、价值和便利是促使人们旅行的好处。