Eden Lorraine, Miller Stewart R, Khan Sarfraz, Weiner Robert J, Li Dan
Texas A&M University, College Station, Texas, USA.
University of Texas at San Antonio, San Antonio, Texas USA.
J Int Bus Stud. 2022;53(5):803-817. doi: 10.1057/s41267-022-00509-7. Epub 2022 Mar 31.
The or (ESM) is an empirical technique for capturing investors' reaction to an event affecting one or more publicly traded firms. The ESM has been little employed in international business (IB) research despite its frequency in accounting, economics, and finance; for example, only two percent of the empirical articles in over 1970-2019 include an event study. While this scarcity could indicate a lack of demand, we argue that the field of IB studies offers many interesting and important research opportunities for an event study. We believe that the challenges arise primarily from the supply side, because conducting an event study involves overcoming a variety of data and analytical hurdles. We examine these methodological challenges and offer practical solutions designed to encourage adoption of the ESM. An online appendix with coding and examples provides additional resources.
The online version contains supplementary material available at 10.1057/s41267-022-00509-7.
事件研究法(ESM)是一种实证技术,用于捕捉投资者对影响一家或多家公开交易公司的事件的反应。尽管事件研究法在会计、经济学和金融领域经常使用,但在国际商务(IB)研究中很少被采用;例如,在1970 - 2019年期间,《》中只有2%的实证文章包含事件研究。虽然这种稀缺可能表明需求不足,但我们认为国际商务研究领域为事件研究提供了许多有趣且重要的研究机会。我们认为挑战主要来自供给侧,因为进行事件研究需要克服各种数据和分析障碍。我们研究了这些方法上的挑战,并提供了旨在鼓励采用事件研究法的实际解决方案。一个包含编码和示例的在线附录提供了更多资源。
在线版本包含可在10.1057/s41267 - 022 - 00509 - 7获取的补充材料。