Greif Dylan N, Shah Harsh A, Luxenburg Dylan, Hodgens Blake H, Epstein Anabel L, Kaplan Lee D, Munoz Julianne, Letter Michael, Baraga Michael G
Department of Orthopaedics, University of Rochester, Rochester, New York, U.S.A.
Department of Orthopaedic Surgery, University of Miami Hospital, Miami, Florida, U.S.A.
Arthrosc Sports Med Rehabil. 2022 May 30;4(3):e1185-e1191. doi: 10.1016/j.asmr.2022.04.022. eCollection 2022 Jun.
To (1) identify the percentage of patients seen in an orthopaedic sports medicine practice who use social media and (2) identify the role that social media has in physician selection as compared with other factors.
After institutional review board approval was received, new patients aged 18 years or older who attended a single orthopaedic sports medicine office from February 2020 to May 2021 were identified for inclusion. Sociodemographic information was recorded, and each patient was asked to fill out a questionnaire that assessed social media usage and online resources used to choose and formulate opinions regarding the patient's provider.
Two hundred patients met the inclusion criteria and completed the questionnaire. Of these, 96.5% reported social media use. The most common online method of searching for and identifying a physician was Google (50.5%). Social media outlets such as Facebook, Instagram, or LinkedIn were only used 15.5% of the time to search for and select a physician. Older patients were more likely to use recommendations from friends and family in their consideration when selecting a physician.
Despite almost all participants stating that they use social media, only 15.5% of patients reported that they used social media to search for and potentially select their physician. Our study suggests that although social media can be a helpful tool for patient education, other factors such as physician education and physician reputation through word-of-mouth referrals, online reviews, and online ratings seem to play a larger role in the patient's selection of his or her physician.
This information may be of value to orthopaedic surgeons looking for ways to build their patient base, online reputation, or other aspects of their practice on the Internet.
（1）确定在骨科运动医学诊所就诊的使用社交媒体的患者比例；（2）确定与其他因素相比，社交媒体在医生选择中所起的作用。
在获得机构审查委员会批准后，确定纳入2020年2月至2021年5月期间在一家骨科运动医学诊所就诊的18岁及以上新患者。记录社会人口统计学信息，并要求每位患者填写一份问卷，评估社交媒体的使用情况以及用于选择医生并形成对其看法的在线资源。
200名患者符合纳入标准并完成问卷。其中，96.5%的患者报告使用社交媒体。最常见的在线搜索和识别医生的方法是谷歌（50.5%）。Facebook、Instagram或领英等社交媒体平台仅在15.5%的情况下被用于搜索和选择医生。老年患者在选择医生时更有可能考虑朋友和家人的推荐意见。
尽管几乎所有参与者都表示他们使用社交媒体，但只有15.5%的患者报告称他们使用社交媒体搜索并可能选择医生。我们的研究表明，虽然社交媒体可以成为患者教育的有用工具，但其他因素，如医生教育以及通过口碑推荐、在线评论和在线评分建立的医生声誉，似乎在患者选择医生方面发挥着更大的作用。
这些信息可能对寻求在互联网上建立患者群体、在线声誉或其实践其他方面的骨科医生有价值。
