Perceptual processing demands influence voluntary task choice.

Previous studies have suggested that people are sensitive to anticipated cognitive processing demands when deciding which task to perform, but the influence of perceptual processing demands on voluntary task choice is still unclear. The present study tested whether voluntary task choice behavior may be influenced by unpredictable task-specific perceptual processing demands. Across four experiments using different voluntary task choice procedures, we randomly varied the perceptual discriminability of stimuli (easy vs. hard color discrimination) for one of the two tasks. We reasoned that people could only reactively adjust their task choice behavior to the unpredictable discriminability manipulation if they engaged in some perceptual processing before a task goal becomes sufficiently activated to select the task for further processing. The results confirmed this hypothesis: Task performance data demonstrated the presence of perceptual (discriminability effects) and cognitive (switch costs) processing demands. Participants' choice behavior was affected by both types of processing demands (as reflected in a task repetition bias and a bias to select the color task with easy compared to hard discriminations). Thus, the present findings indicate that both perceptual and cognitive processing demands influence voluntary task choice behavior. We propose that higher-level goal activations interact at least partially with early perceptual processes to influence task choice behavior, suggesting a locus of voluntary choices during or after the perceptual stage within the information-processing stream.