Tedstone A E, Bell H, Brayley M, Wall R
Diet, Obesity and Healthy Behaviours Directorate, Office for Health Improvement and Disparities, Department of Health and Social Care, 39 Victoria Street, London SW1H 0EU, UK.
Proc Nutr Soc. 2022 Dec;81(4):265-271. doi: 10.1017/S0029665122001926. Epub 2022 Aug 10.
For 20 years the UK Government has recognised that food advertising plays a part in food choices and hence diets of the population, particularly for children. In 2007 the UK brought in regulations to stop the advertising of less healthy foods on television (TV) during child-specific programming. Less healthy foods were defined using the 2004/2005 nutrient profiling model (NPM) as products high in saturated fat, salt and sugar (HFSS). Evaluations showed that children were still seeing and being affected by the adverts for less healthy foods. To try to mitigate childhood obesity, in 2018, the UK Government announced its intention to consult on further restrictions on the advertising of HFSS products on TV and online. Two years later, the intention to implement a 9pm advertising ban on TV and a further consultation on restricting online advertising of HFSS products was announced. New legislative controls on the advertising of HFSS foods are expected to be brought into legislation in the UK in January 2024. In the present paper, the history of advertising restrictions in the UK and the evidence informing them is reviewed. There will also be a reflection on where further actions might be needed in due course.
20年来，英国政府一直认识到食品广告在人们的食物选择乃至饮食方面发挥着作用，对儿童尤其如此。2007年，英国出台规定，禁止在针对儿童的节目时段在电视上播放不健康食品广告。不健康食品是根据2004/2005年营养成分剖析模型（NPM）定义的，即饱和脂肪、盐和糖含量高的产品（HFSS）。评估显示，儿童仍会看到不健康食品广告并受到影响。为了缓解儿童肥胖问题，2018年，英国政府宣布打算就进一步限制HFSS产品在电视和网络上的广告进行磋商。两年后，宣布了在晚上9点实施电视广告禁令以及就限制HFSS产品网络广告进行进一步磋商的意向。预计英国将于2024年1月对HFSS食品广告实施新的立法管制。在本文中，回顾了英国广告限制的历史及其相关依据。还将思考在适当的时候可能需要进一步采取行动的方向。
