Skull Base Research Center, Eye Research Center, The Five Senses Institute, Rassoul Akram Hospital, Iran University of Medical Sciences, Sattarkhan Niayesh St., Tehran, Iran.
Int Ophthalmol. 2023 Mar;43(3):707-715. doi: 10.1007/s10792-022-02469-1. Epub 2022 Aug 30.
To compare the number of referrals and conversion rate between the pandemic and pre-pandemic period.
The number of referrals and conversion rate between the 10-month pandemic (March-December 2020) and pre-pandemic (March-December 2019) were evaluated in the two university (mainly non-cosmetic) and private (mainly cosmetic) facial plastic surgery centers. Demographics and monthly number and type (cosmetic and non-cosmetic) of the referrals and surgeries were recorded from the both and cosmetic facial injections (botulinum toxin and filler) and the source of referrals (web- and non-web-based) from the private center. The conversion rate was a ratio of the number of the surgeries to the number of referrals.
The number of referrals declined by 7.7% in the private center which was significantly higher for the non-cosmetic (26%) than the cosmetic (0.5%) referrals. It was 32% in the university center. The private center conversion rate significantly (P < 0.001) decreased for both the cosmetic (60%) and non-cosmetic (82%) procedures. It was not significantly different between the cosmetic (65%) and non-cosmetic (58%) procedures in the university center. However, the number of cosmetic facial injections (11%) and the web-based referral source (4%) increased. The recovery was better for the number of referrals (better in the private center) than the conversion rate.
The fall in the conversion rate was statistically significant in the private center. While the number of referrals recovered to almost the pre-pandemic level, the conversion rates, despite recovery, remained at a lower level at the end.
比较疫情期间和疫情前的转诊数量和转化率。
评估了两家大学（主要是非美容）和一家私人（主要是美容）面部整形手术中心在 10 个月的疫情（2020 年 3 月至 12 月）和疫情前（2019 年 3 月至 12 月）期间的转诊数量和转化率。记录了来自这两个中心以及私人中心的每月转诊数量和类型（美容和非美容）和手术数量，并记录了美容面部注射（肉毒毒素和填充物）和转诊来源（网络和非网络）。转化率是手术数量与转诊数量的比值。
私人中心的转诊数量下降了 7.7%，其中非美容转诊（26%）的降幅明显高于美容转诊（0.5%）。大学中心下降了 32%。私人中心的美容（60%）和非美容（82%）手术的转化率均显著（P<0.001）下降。大学中心的美容（65%）和非美容（58%）手术的转化率没有显著差异。然而，美容面部注射（11%）和网络转诊来源（4%）的数量增加。转诊数量的恢复情况（私人中心的恢复情况更好）优于转化率。
私人中心的转化率下降具有统计学意义。虽然转诊数量已恢复到接近疫情前的水平，但转化率尽管有所恢复，但仍处于较低水平。
