Modulating human brain responses via optimal natural image selection and synthetic image generation.

One of the main goals of neuroscience is to understand how biological brains interpret and process incoming environmental information. Building computational encoding models that map images to neural responses is one way to pursue this goal. Moreover, generating or selecting visual stimuli designed to achieve specific patterns of responses allows exploration and control of neuronal firing rates or regional brain activity responses. Here, we investigated the brain's regional activation selectivity and inter-individual differences in human brain responses to various sets of natural and synthetic (generated) images via two functional MRI (fMRI) studies. For our first fMRI study, we used a pre-trained group-level neural model for selecting or synthesizing images that are predicted to maximally activate targeted brain regions. We then presented these images to subjects while collecting their fMRI data. Our results show that optimized images indeed evoke larger magnitude responses than other images predicted to achieve average levels of activation.Furthermore, the activation gain is positively associated with the encoding model accuracy. While most regions' activations in response to maximal natural images and maximal synthetic images were not different, two regions, namely anterior temporal lobe faces (aTLfaces) and fusiform body area 1 (FBA1), had significantly higher activation in response to maximal synthetic images compared to maximal natural images. On the other hand, three regions; medial temporal lobe face area (mTLfaces), ventral word form area 1 (VWFA1) and ventral word form area 2 (VWFA2), had higher activation in response to maximal natural images compared to maximal synthetic images. In our second fMRI experiment, we focused on probing inter-individual differences in face regions' responses and found that individual-specific synthetic (and not natural) images derived using a personalized encoding model elicited significantly higher responses compared to synthetic images derived from the group-level or other subjects' encoding models. Finally, we replicated the finding showing synthetic images elicited larger activation responses in the aTLfaces region compared to natural image responses in that region. Here, for the first time, we leverage our data-driven and generative modeling framework NeuroGen to probe inter-individual differences in and functional specialization of the human visual system. Our results indicate that NeuroGen can be used to modulate macro-scale brain regions in specific individuals using synthetically generated visual stimuli.