打破第五面墙：关于在YouTube上观看与内容创作者的人际交流所产生影响的两项研究

Breaking the Fifth Wall: Two Studies of the Effects of Observing Interpersonal Communication with Content Creators on YouTube.

作者信息

Ulusoy Ezgi, Van Der Heide Brandon, Ma Siyuan, Earle Kelsey, Mason Adam J

机构信息

Department of Communication, Michigan State University, East Lansing, MI 48824, USA.

Department of Communication, University of Macau, Macao 999078, China.

出版信息

Behav Sci (Basel). 2024 Feb 16;14(2):140. doi: 10.3390/bs14020140.

DOI:10.3390/bs14020140

PMID:38392493

原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC10886000/

Abstract

Two studies were conducted to test the convergence of mass and interpersonal media processes and their effects on YouTube. The first study examined the influence of interpersonal interactions on video enjoyment. The results indicated that positive comment valence affected participants' identification with the content creator, which then affected enjoyment of the video. To investigate the effects of convergence from a macro-level perspective, the second study tracked and recorded data from 32 YouTube videos for 34 days and recorded the following data for each video: number of views, likes, and comments/responses. The results indicated that the more content creators and users interact, the more likes the video receives. However, user-to-user interactions are associated with a decrease in the number of likes a video receives.

摘要

开展了两项研究来测试大众媒体和人际媒体过程的趋同及其对YouTube的影响。第一项研究考察了人际互动对视频喜爱度的影响。结果表明，积极的评论效价会影响参与者对内容创作者的认同，进而影响对视频的喜爱度。为了从宏观层面考察趋同的影响，第二项研究对32个YouTube视频进行了34天的数据跟踪和记录，并为每个视频记录了以下数据：观看次数、点赞数和评论/回复数。结果表明，内容创作者和用户之间的互动越多，视频获得的点赞就越多。然而，用户之间的互动与视频获得的点赞数减少有关。