Department of Psychology, Johannes Gutenberg-University Mainz, Binger Str. 14-16, 55122, Mainz, Germany.
Sci Rep. 2024 Mar 13;14(1):6128. doi: 10.1038/s41598-024-56631-z.
The stronger people hold self-enhancing (that is, egoistic or hedonic) values, the less they tend agree with pro-environmental efforts. An exploratory (N = 901) and a confirmatory study (N = 404) examined the effectiveness of pro-environmental messages matched to individuals' values. Findings indicate that strong endorsement of self-transcendent (that is, altruistic or biospheric) values is associated with unspecific endorsement of pro-environmental messages, while individuals endorsing self-enhancement values respond positively only to value-matched appeals.
人们自我提升(即利己或享乐)的价值观越强烈,他们就越不愿意认同环保努力。一项探索性研究(N=901)和一项验证性研究(N=404)检验了与个人价值观相匹配的环保信息的有效性。研究结果表明,强烈认同自我超越(即利他或生态)价值观与对环保信息的普遍认同有关,而认同自我提升价值观的个体只有在价值匹配的诉求下才会做出积极回应。