Department of School of Accountancy, Guangzhou Huashang College, Guangzhou, China.
PLoS One. 2024 Jun 18;19(6):e0305652. doi: 10.1371/journal.pone.0305652. eCollection 2024.
The cross-disciplinary virtually simulated platform for enterprise management in universities' new business courses is an initiative practical framework based on scenario-driven tasks. However, there is a prominent conflict between the rapid operating cycle of simulation enterprises plus their fierce competitions and the strategic demand for real-time analysis for operational data. Based on such demand, this study takes the development method of the simulated enterprise management cockpit from Guangzhou Huashang College as an example. It adopts the combined weighting method based on cloud models to determine indicator weights, then qualitative and quantitative data analyses are conducted from five aspects: "business, finance and operation", "customer management and marketing", "internal operational objectives", "product development strategy", along with "team building and management". This approach achieves a comprehensive evaluation and early warning of the enterprise management process. Specifically, the subjective weights are determined by the Analytic Hierarchy Process, while the objective weights by the entropy weight method, finally verified by cloud model evaluation of its overall indicator performance. The design can evaluate the comprehensive performance of enterprise management indicators and students' activity participation through the cloud-based application and the digital cockpit, so as to fully presents the enterprise's overall management level, along with judgement of whether it is reasonable through pointers in different colors. In addition, apparent indicator-related characteristics are also utilized to assess future decision-making directions. Finally, this comprehensive approach can timely optimize operation strategies and facilitate budget allocation for future development.
高校新商科课程企业管理跨学科虚拟仿真平台是基于情景驱动任务的创新性实践框架,但模拟企业的快速运营周期及其激烈竞争与运营数据实时分析的战略需求之间存在突出矛盾。基于这种需求,本文以广州华商学院模拟企业管理驾驶舱的开发方法为例,采用基于云模型的组合赋权法确定指标权重,然后从“业务、财务与运营”、“客户管理与营销”、“内部运营目标”、“产品开发策略”以及“团队建设与管理”五个方面进行定性和定量数据分析,实现企业管理过程的综合评价和预警。具体来说,主观权重由层次分析法确定,客观权重由熵权法确定,最后通过云模型对其整体指标性能进行评价验证。该设计可以通过云应用和数字驾驶舱来评估企业管理指标的综合绩效和学生的活动参与度,从而充分展示企业的整体管理水平,并通过不同颜色的指针判断其合理性。此外,还利用明显的指标相关特征来评估未来的决策方向。最后,这种综合方法可以及时优化运营策略,为未来发展提供预算分配。
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