Milken Institute School of Public Health, George Washington University, Washington, DC, USA.
Institute for Data Democracy and Politics, George Washington University, Washington, DC, USA.
Am J Health Promot. 2025 Jan;39(1):89-102. doi: 10.1177/08901171241272061. Epub 2024 Aug 7.
To examine user experiences in a moderated Facebook group intervention aimed at Coronavirus disease 2019 (COVID-19) vaccine promotion.
Facebook group members were given 2-3 vaccination posts/day for 28 days (four weeks). Posts were aimed at educating about COVID-19 vaccination, soliciting concerns around COVID-19 vaccination, and engaging members. Participants were surveyed about their experience at four weeks.
Moderated Facebook group.
Unvaccinated individuals who were randomized to the intervention group and completed four week follow-up (N = 216, 82.1%).
After four weeks, participants rated their experience in the Facebook group (eg, program satisfaction) and provided open-text responses about their satisfaction with the group. Free-text responses were dual coded and emergent themes were examined.
On average, participants were 37.0 years old (SD = 10.3), majority female (70.9%), and white (79.7%). The majority of participants were satisfied with the group (76.7%), agreed that other people were friendly (M = 5.58/7), and felt safe discussing health information (M = 3.96/5). Open-text responses revealed that participants liked the program because they thought the information was useful (27.7%), other members were friendly (16.1%), and the group was a safe place (13.8%). While many responded that there was nothing they did not like about the program (37.6%), nearly one-third (31.9%) reported disliking the program because it appeared to be too much in favor of vaccination and because other members came across as rude (7.1%). Those with conservative political views were less likely to be satisfied with the group ( = .04).
Facebook groups represent an acceptable way to engage participants to improve vaccination against COVID-19. Some aspects of the Facebook group could be improved for future iterations.
研究针对 2019 年冠状病毒病（COVID-19）疫苗推广的 Facebook 群组干预措施中用户体验。
在 28 天（四周）内，每天向 Facebook 群组的成员发送 2-3 条疫苗接种相关的帖子。这些帖子旨在教育人们有关 COVID-19 疫苗接种的知识，征求人们对 COVID-19 疫苗接种的担忧，并吸引成员参与。在四周时，参与者接受了关于他们体验的调查。
经管理员审核的 Facebook 群组。
被随机分配到干预组且完成四周随访的未接种个体（N=216，82.1%）。
四周后，参与者对 Facebook 群组中的体验进行评价（例如，对项目的满意度），并对群组的满意度提供开放式文本回复。对自由文本回复进行双重编码，并检查出现的主题。
平均而言，参与者年龄为 37.0 岁（标准差=10.3），大多数为女性（70.9%）和白人（79.7%）。大多数参与者对群组感到满意（76.7%），认为其他人很友好（均数=5.58/7），并感到在群组中讨论健康信息是安全的（均数=3.96/5）。开放文本回复显示，参与者喜欢该项目，因为他们认为信息有用（27.7%）、其他成员友好（16.1%）以及群组是一个安全的地方（13.8%）。虽然许多人表示对项目没有任何不满意的地方（37.6%），但近三分之一（31.9%）的人表示不喜欢该项目，因为它似乎过于支持疫苗接种，并且因为其他成员显得粗鲁（7.1%）。政治观点保守的人不太可能对该群组感到满意（=0.04）。
Facebook 群组是一种可以接受的方法，可用来吸引参与者，提高 COVID-19 疫苗的接种率。对于未来的迭代，Facebook 群组的某些方面可以得到改进。
