Li Qiangqiang, Li Na
School of Educational Science, Jiangsu Second Normal University, Nanjing, Jiangsu Province, People's Republic of China.
School of Humanities, Tongji University, Shanghai, People's Republic of China.
Psychol Res Behav Manag. 2024 Sep 23;17:3267-3281. doi: 10.2147/PRBM.S469641. eCollection 2024.
BACKGROUND/OBJECTIVE: Social media significantly influences adolescents' prosocial behavior. With smartphones becoming ubiquitous, short videos have emerged as the predominant social media format for adolescents. However, the effects of adolescents' engagement with short videos on their prosocial behavior remain uncertain. This study aims to address the problem of how short videos (content and consequences) affect prosocial behavior in adolescents, and simultaneously explores the differences of this effect among individuals with different social value orientations.
The current study conducted two research laboratory experiments using the between-subject study design of two factors. Study 1 (N=148) reveals that viewing prosocial short videos significantly predicts adolescents' prosocial behavior more so than neutral short videos. The interaction between short video content and social value orientation on prosocial behavior illustrates that the encouraging impact of prosocial content is primarily evident in prosocial individuals, rather than in pro-self individuals. In Study 2 (N=152), we introduce new dimensions by assessing adolescents' response to varying consequences of the same prosocial behavior (ie, reward, punishment) within the short video context. Findings indicate that reward consequences significantly bolster adolescents' prosocial behavior, whereas punitive measures tend to adversely affect it. Furthermore, the interaction between the consequences of prosocial short videos and social value orientation suggests that prosocial individuals exhibit no significant behavioral difference between rewards and punishments; instead, the reward/punishment consequences notably influence the prosocial behavior of pro-self individuals.
Short videos (content and consequences) and social value orientations interactively influence adolescents' prosocial behaviors. This study underscores the need to recognize individual differences in adolescents' use of short videos and its impact on their prosocial behavior, particularly highlighting the crucial role of their social value orientations. Practically, the research offers valuable insights for parents and professionals seeking to foster adolescents' prosocial behavior.
背景/目的：社交媒体对青少年的亲社会行为有重大影响。随着智能手机的普及，短视频已成为青少年主要的社交媒体形式。然而，青少年参与短视频对其亲社会行为的影响仍不明确。本研究旨在解决短视频（内容和结果）如何影响青少年亲社会行为的问题，并同时探讨这种影响在具有不同社会价值取向的个体之间的差异。
本研究采用两因素组间研究设计进行了两项研究实验室实验。研究1（N = 148）表明，观看亲社会短视频比中性短视频更能显著预测青少年的亲社会行为。短视频内容与社会价值取向在亲社会行为上的交互作用表明，亲社会内容的鼓励作用主要体现在亲社会个体而非利己个体中。在研究2（N = 152）中，我们通过评估青少年在短视频情境中对同一亲社会行为的不同结果（即奖励、惩罚）的反应引入了新的维度。研究结果表明，奖励结果显著促进青少年的亲社会行为，而惩罚措施往往会对其产生不利影响。此外，亲社会短视频的结果与社会价值取向之间的交互作用表明，亲社会个体在奖励和惩罚之间没有显著的行为差异；相反，奖励/惩罚结果对利己个体的亲社会行为有显著影响。
短视频（内容和结果）与社会价值取向交互影响青少年的亲社会行为。本研究强调了认识青少年使用短视频的个体差异及其对亲社会行为影响的必要性，尤其突出了他们社会价值取向的关键作用。实际上，该研究为寻求培养青少年亲社会行为的家长和专业人士提供了有价值的见解。
