Jiang Gongyi, Gao Weijun, Xu Meng, Tong Mingjia
Foreign Languages Department, Tourism College of Zhejiang, Hangzhou, China.
Innovation Institute for Sustainable Maritime Architecture Research and Technology, Qingdao University of Technology, Qingdao, China.
PLoS One. 2025 Mar 18;20(3):e0317702. doi: 10.1371/journal.pone.0317702. eCollection 2025.
To achieve rural revitalization and enhance the development of rural tourism, this study employs a back propagation neural network (BPNN) to construct a rural revitalization development model. Additionally, the Grey Relation Analysis (GRA) algorithm is used to classify rural revitalization efforts across different cities. Consistency testing is applied to analyze rural revitalization indicators, and a tourism service evaluation model is established to assess rural revitalization tourism services from the perspective of smart cities. The research results indicate that: (1) the training results and expected values of the ten cities are relatively consistent, and the classification of rural revitalization development is good; (2) The five major indicators of tourism information services, tourism security services, tourism transportation services, tourism environment services, and tourism management services all meet the consistency test, and the consistency test results are all less than 0.1, confirming the reliability and effectiveness of the research data; (3) The tourism information and management services are mainly evaluated at level C, accounting for 62% and 62.5% respectively. The tourism transportation and safety services are mainly evaluated at level D, and the model can indicate the level of rural revitalization tourism service; (4) Compared with other algorithms, the GRA-BPNN algorithm performs the best in rural revitalization evaluation, with an accuracy of 92.3%, precision of 91.8%, recall rate of 93.7%, and F1 score of 92.7%. This study optimizes the rural revitalization tourism service platform, enhances the quality of rural tourism, promotes the development of the rural tourism industry, and contributes to the realization of rural revitalization.
为实现乡村振兴并促进乡村旅游发展,本研究采用反向传播神经网络(BPNN)构建乡村振兴发展模型。此外,运用灰色关联分析(GRA)算法对不同城市的乡村振兴工作进行分类。应用一致性检验来分析乡村振兴指标,并建立旅游服务评价模型,从智慧城市的角度评估乡村振兴旅游服务。研究结果表明:(1)十个城市的训练结果与预期值较为一致,乡村振兴发展分类良好;(2)旅游信息服务、旅游安全服务、旅游交通服务、旅游环境服务和旅游管理服务这五大指标均通过一致性检验,一致性检验结果均小于0.1,证实了研究数据的可靠性和有效性;(3)旅游信息和管理服务主要评定为C级,分别占62%和62.5%。旅游交通和安全服务主要评定为D级,该模型能够表明乡村振兴旅游服务水平;(4)与其他算法相比,GRA - BPNN算法在乡村振兴评价中表现最佳,准确率为92.3%,精确率为91.8%,召回率为93.7%,F1分数为92.7%。本研究优化了乡村振兴旅游服务平台,提升了乡村旅游质量,促进了乡村旅游业发展,为实现乡村振兴做出了贡献。