医生、患者和个人对移动医疗应用偏好的基于选择的联合分析。

A choice based conjoint analysis of mobile healthcare application preferences among physicians, patients, and individuals.

作者信息

Lee Junbok, Kim Jung Hyun, Choi Mingee, Shin Jaeyong

机构信息

Institute for Innovation in Digital Healthcare, Yonsei University, Seoul, Republic of Korea.

Division of Tourism and Wellness, Hankuk University of Foreign Studies, Yongin, Korea.

出版信息

NPJ Digit Med. 2025 May 3;8(1):244. doi: 10.1038/s41746-025-01610-5.

DOI:10.1038/s41746-025-01610-5

PMID:40319176

原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC12049480/

Abstract

The rapid proliferation of healthcare service applications (apps) makes it challenging for consumers to determine the best one for their needs, prompting the Korean government to introduce an accreditation program to verify app safety. This study aims to identify the factors influencing the choice of healthcare service apps among physicians, patients with chronic diseases, and healthy individuals. We conducted a choice-based conjoint analysis with six factors (number of studies on effectiveness, frequency of information delivery, cybersecurity and data safety, user satisfaction, accreditation, and costs). 1,093 participants (407 healthy individuals, 589 patients, and 97 physicians) participated in the online survey. Across all groups, cybersecurity and data safety were the most important preference factors (healthy individuals: β = 2.127, 95% CI 2.096-2.338, patients: β = 1.569, 95% CI 1.481-1.658, physicians: β = 1.111, 95% CI 0.908-1.314). All groups were willing to pay more approximately $12 for high cybersecurity and data safety compared to low.

摘要

医疗服务应用程序（应用）的迅速激增，让消费者难以确定最适合自身需求的应用，这促使韩国政府推出一项认证计划，以核实应用的安全性。本研究旨在确定影响医生、慢性病患者和健康个体选择医疗服务应用的因素。我们对六个因素（有效性研究数量、信息推送频率、网络安全和数据安全、用户满意度、认证和成本）进行了基于选择的联合分析。1093名参与者（407名健康个体、589名患者和97名医生）参与了在线调查。在所有群体中，网络安全和数据安全是最重要的偏好因素（健康个体：β = 2.127，95%置信区间2.096 - 2.338；患者：β = 1.569，95%置信区间1.481 - 1.658；医生：β = 1.111，95%置信区间0.908 - 1.314）。与低网络安全和数据安全相比，所有群体都愿意为高网络安全和数据安全多支付约12美元。