医疗保险管理式医疗营销指南。
Medicare marketing guidelines for managed care.
作者信息
Grimaldi P L
出版信息
Nurs Manage. 1997 Apr;28(4):22-5.
PMID:9287772
Abstract
Health maintenance organizations must have their marketing materials approved by the federal government before disseminating them to Medicare beneficiaries. Draft national marketing guidelines have been issued to help ensure that the materials are understandable, contain the information Medicare beneficiaries need to make informed choices and facilitate comparisons of health plans. The guidelines also are intended to streamline the approval process.
摘要
健康维护组织在向医疗保险受益人分发营销材料之前，必须获得联邦政府的批准。现已发布国家营销指南草案，以确保这些材料通俗易懂，包含医疗保险受益人做出明智选择所需的信息，并便于对健康计划进行比较。这些指南还旨在简化审批流程。
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