Sodergren L
J Health Care Mark. 1990 Mar;10(1):56-61.
Do hospital-based marketers have a common perspective on what practices are ethical for the promotion of health services to consumers? Do they find adequate guidance in making ethical decisions on marketing practices from the mission statements of their institutions? The author sought answers to these questions through a survey of marketers and other health care professionals in the highly competitive Twin Cities health care environment.
对于向消费者推广健康服务的哪些做法符合道德规范，医院营销人员是否有共同的看法？他们在依据所在机构的使命声明对营销行为做出道德决策时，能否找到充分的指导？作者通过对处于竞争激烈的双子城医疗环境中的营销人员及其他医疗保健专业人员进行调查，来寻求这些问题的答案。
