Bowers M R, Taylor J A
School of Business, University of Alabama, Birmingham 35294.
Hosp Health Serv Adm. 1990 Fall;35(3):365-75.
Hospitals often have looked to industry as a source of solutions to business problems. In recent years, they have begun to adopt a concept that has been used by manufacturers for more than 50 years--product line management (PLM). One characteristic of PLM is the designation of a product champion whose responsibility it is to promote the product both inside and outside the organization as well as to view for organizational resources to support the product. This article presents the findings of an exploratory study that indicates that although many hospitals are successfully utilizing PLM, a number of barriers to the implementation of this concept remain.
医院常常将行业视为解决业务问题的方案来源。近年来，它们开始采用一种制造商已使用了50多年的理念——产品线管理（PLM）。产品线管理的一个特点是指定一名产品负责人，其职责是在组织内外推广该产品，并寻求组织资源来支持该产品。本文介绍了一项探索性研究的结果，该研究表明，尽管许多医院正在成功运用产品线管理，但实施这一理念仍存在一些障碍。
