McKinney R M
Fogelman College of Business, Memphis State University, TN 38152.
J Hosp Mark. 1990;4(1):55-69. doi: 10.1300/J043v04n01_06.
Pricing in relation to tangible products has been studied at great lengths by both economists and marketers. The pricing of services has received less attention. Only a few studies concerning pricing in the health care area have been conducted. A review of relevant pricing issues concerning services, and particularly health care, is presented. Several limitations of an existing pricing model for hospitals are discussed. Improvements are proposed.
