Braham R L, Ruchlin H S
New York University-Cornell Medical Center, New York City 10021.
Med Group Manage J. 1990 Sep-Oct;37(5):76-82.
Despite more than a decade of cost containment initiatives, medical care costs continue to rise at levels that concern both policy makers and third-party payers. Various explanations can be offered for this apparent lack of success. A crucial factor in the opinion of the authors, Robert Braham, M.D., and Hirsch Ruchlin, Ph.D., is the way in which cost containment is approached. Braham and Ruchlin describe how their organization successfully tackled this concern.
