Boller G W, Bush A J
Memphis State University.
J Health Care Mark. 1990 Sep;10(3):61-3; discussion 64-6.
The authors attempt to expand the dialogue between the health care industry and the marketing discipline on perhaps the most crucial issue facing health care marketers today--AIDS. They offer a critique of a JHCM article by Ronald Paul Hill. Their intent is to prompt a reconsideration of the normative propositions Hill suggests for health care marketers in response to the AIDS crisis.
作者们试图就当今医疗保健营销人员面临的可能最为关键的问题——艾滋病，来拓展医疗保健行业与营销学科之间的对话。他们对罗纳德·保罗·希尔发表在《医疗保健营销杂志》上的一篇文章进行了批判。他们的目的是促使人们重新思考希尔针对艾滋病危机为医疗保健营销人员所提出的规范性主张。
