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Hospital groups turning to advertorial campaigns to improve public image.

作者信息

Perry L

出版信息

Mod Healthc. 1991 Feb 25;21(8):24-6, 28.

PMID:10109261
Abstract

The hospital industry is taking an unusual approach to improving a public image tarnished by such issues as certificate-of-need battles and calls to justify not-for-profit tax-exempt status. The advertorial campaigns seek to express the hospital industry's views on health issues and to educate the public about hospitals' community contributions.

摘要

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