Snow J L
Health Care Strateg Manage. 1991 Feb;9(2):13-5.
As hospitals enter the 1990s, one of the challenges they will face is finding additional sources of revenue. Occupational Health (OH) programs offer an opportunity for increased dollars--but only for hospitals willing to use sales tactics common to corporate America. In the following article, the author tells how an institution can sell OH services.
随着医院步入20世纪90年代,它们将面临的挑战之一是寻找额外的收入来源。职业健康(OH)项目提供了增加收入的机会——但前提是医院愿意采用美国企业界常用的销售策略。在接下来的文章中,作者讲述了一个机构如何推销职业健康服务。