March C, Kleckner R, Schumer M F
ServantCor, Kankakee, IL.
Health Prog. 1991 Dec;72(10):68-70.
Nursing home administrators and sponsors should look to fund-raising as a way to increase their facilities' revenues. The board should first appoint a development coordinator and a special board to be responsible for the fund-raising program. The nursing home can reach potential contributors by regularly sending printed material to specially selected persons from its mailing list. The staff must know the procedures to follow when someone wants to make a donation (e.g., to whom the check should be made payable). To generate interest and to motivate contributors, the fund-raising board should identify specific needs for which the contributions will be solicited. A computer program can help keep track of to whom acknowledgements must be sent. Options for a fund-raising program include memorial and honor gifts, gifts in kind, grants and special gifts, special events, deferred gifts, educational programs, and membership clubs.
养老院管理人员和赞助者应将筹款视为增加其设施收入的一种方式。董事会应首先任命一名发展协调员和一个特别委员会负责筹款项目。养老院可以通过定期向其邮件列表中特别挑选的人员发送印刷材料来接触潜在捐赠者。工作人员必须了解有人想要捐款时应遵循的程序（例如，支票应支付给谁）。为了引起兴趣并激励捐赠者，筹款委员会应确定将为之募集捐款的具体需求。一个计算机程序可以帮助跟踪必须向谁发送感谢信。筹款项目的选择包括纪念和荣誉礼物、实物礼物、赠款和特别礼物、特别活动、递延礼物、教育项目和会员俱乐部。
