Javalgi R, Joseph W B
James J. Nance College of Business Administration, Cleveland State University.
J Health Care Mark. 1991 Dec;11(4):14-21.
The authors investigate physicians' attitudes, information-seeking behaviors, and behavioral intentions toward home health care programs. Survey results show that physicians favor the concept, but knowledge and awareness levels about available programs vary with the physicians' specialties. Evidence also is reported on specific problems encountered, sources of information used to make home care referrals, and physicians' perceptions of the impact of home care programs on their practice. Finally, policy implications are drawn for marketers of home health care programs.
作者调查了医生对家庭医疗保健项目的态度、信息寻求行为和行为意图。调查结果显示，医生们支持这一概念，但对现有项目的了解和认知程度因医生的专业不同而有所差异。还报告了遇到的具体问题、用于进行家庭护理转诊的信息来源，以及医生对家庭护理项目对其执业影响的看法。最后，得出了对家庭医疗保健项目营销人员的政策启示。
