Woodside A G
Freeman School of Business, Tulane University.
J Health Care Mark. 1991 Dec;11(4):61-7.
Perhaps no single word has appeared more often in health care literature during the last 12 months than "quality." Designing and marketing high quality health care services is likely to be a strategic issue through the 1990s. The purpose of this commentary is to describe why the adoption of a three-component definition of quality may be useful for designing strategies for continual quality improvements, as well as to suggest the principal ways quality should be assessed. Answers to the question, "How much does quality really matter?" are examined. The commentary is based on the keynote address presented at the 1991 Health Care Consumer Buying Guides Conference in Cleveland, Ohio, sponsored by the Academy for Health Services Marketing.
在过去12个月的医疗保健文献中，可能没有哪个词比“质量”出现得更频繁了。在整个20世纪90年代，设计和营销高质量的医疗保健服务可能都是一个战略问题。本评论的目的是描述为何采用质量的三要素定义可能有助于设计持续质量改进的策略，并提出评估质量的主要方法。探讨了“质量究竟有多重要？”这一问题的答案。本评论基于1991年在俄亥俄州克利夫兰市由医疗服务营销学会主办的医疗保健消费者购买指南会议上发表的主题演讲。
