Lazarus I R
Comput Healthc. 1992 Jan;13(1):30-3.
Although the industry has begun to embrace the role of marketing in healthcare, this recognition has not been matched by a commensurate commitment of capital resources, including expenditures for information systems that help healthcare managers to market "smart".
尽管该行业已开始认可营销在医疗保健中的作用，但这种认可并未伴随着相应的资本资源投入，包括用于帮助医疗保健管理人员进行“明智”营销的信息系统的支出。
