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有目标的利润:对汤姆·查普曼的采访。采访者:南希·A·尼科尔斯。

Profits with a purpose: an interview with Tom Chapman. Interview by Nancy A. Nichols.

作者信息

Chapman T

机构信息

Greater Southeast Community Hospital, Washington, DC.

出版信息

Harv Bus Rev. 1992 Nov-Dec;70(6):86-95.

Abstract

Greater Southeast Community Hospital is located in the center of one of Washington, D.C.'s most troubled and isolated neighborhoods. Like so many inner-city hospitals, it serves a population struggling with high rates of poverty, crime, and illiteracy. As a result, the area suffers from the highest rates of infant mortality, cancer, and coronary disease in the D.C. area. When Tom Chapman joined the hospital in 1984, it was giving away roughly 11% of its care-or about $11.5 million worth of medical services to indigent residents. If things continued at that rate, the hospital would soon go out of business. His challenge: to keep Greater Southeast solvent while shoring up the community that surrounds it. Chapman, who grew up in a housing project himself, understands the problems of inner cities innately. Working in tandem with community residents, Greater Southeast has developed a broad range of preventive and supportive programs, such as housing, day care for children and the elderly, nursing home services, and literacy training. Last year, Chapman was promoted to CEO of Greater Southeast Health Care, a broad network comprising two hospitals, three nursing homes, a physician care network, and over 50 community programs. He remains true to his original mission: "I want to create a network of participants, stringing together various organizations and players, each of whom have something special to contribute to urban problems.... What we are really doing is creating a community."

摘要

大东南社区医院位于华盛顿特区问题最多、最孤立的社区之一的中心地带。和许多市中心的医院一样,它服务的人群面临着高贫困率、高犯罪率和高文盲率等问题。因此,该地区的婴儿死亡率、癌症发病率和冠心病发病率在华盛顿特区都是最高的。1984年汤姆·查普曼加入该医院时,医院大约将其11%的医疗服务——价值约1150万美元的医疗服务免费提供给贫困居民。如果照此速度发展下去,医院很快就会倒闭。他面临的挑战是:在维持大东南社区医院运营的同时,支持周边社区。查普曼自己在一个住房项目中长大,他天生就了解市中心的问题。大东南社区医院与社区居民携手合作,开展了一系列广泛的预防和支持项目,如住房项目、儿童和老年人日托服务、养老院服务以及扫盲培训。去年,查普曼被提升为大东南医疗保健公司的首席执行官,该公司是一个广泛的网络,包括两家医院、三家养老院、一个医生护理网络以及50多个社区项目。他始终坚守自己最初的使命:“我想创建一个由参与者组成的网络,将各种组织和参与者联系在一起,他们每个人都能为解决城市问题做出特殊贡献……我们真正在做的是创建一个社区。”

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