Benchmarking for strategic action.
作者信息
Jennings K, Westfall F
出版信息
J Bus Strategy. 1992 May-Jun;13(3):22-5. doi: 10.1108/eb039489.
DOI:10.1108/eb039489
PMID:10124952
Abstract
By focusing on three key elements--customer expectations, competitor strengths and vulnerabilities, and organizational competencies--a company's benchmarking effort can be designed to drive the strategic planning process.
摘要
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