Johnson B C
National Medical Enterprises, Inc., Santa Monica, CA.
J Hosp Mark. 1992;7(1):147-71.
While much emphasis has recently been placed upon serving the health care needs of the elderly, a powerful and profitable market exists within the pre-Medicare cohort (persons aged 45-64). The current and expected growth of this group over the next 20 years will create a boon of opportunity for health care providers. This article discusses these realities and introduces a construct, "clinigraphics," which represents a novel way of quantifying the impact of encouraging health evaluations to influence the consumption of health care services among this cohort.
虽然最近人们非常重视满足老年人的医疗保健需求，但在医疗保险资格前人群（45 - 64岁的人）中存在一个强大且有利可图的市场。该群体目前以及预计在未来20年的增长将为医疗保健提供者带来大量机会。本文讨论了这些实际情况，并引入了一个概念“临床图形”，它代表了一种量化鼓励健康评估对该人群医疗保健服务消费影响的新方法。
