The big-bang-for-your-buck theory.
作者信息
Lucas H C, Weill P, Cox S
机构信息
Leonard N. Stern School of Management, New York University.
出版信息
J Bus Strategy. 1993 Jul-Aug;14(4):46-51. doi: 10.1108/eb039573.
DOI:10.1108/eb039573
PMID:10127320
Abstract
Do it right, and your investment in information technology can have all sorts of strategic payoffs. Do it wrong, and you'll be paying, dearly, for nothing. Here's a guide to evaluating IT and measuring its impact.
摘要
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