Marketing guidelines for providers of mental health and chemical dependency services--responding to changes in the packaging and purchase of behavioral health benefits.

In summary, the mental health and chemical dependency market has changed to the point that providers and programs of any type can no longer survey financially without well-developed marketing strategies--including a conscious decision about target markets and niches within those markets. Behavioral health providers and programs need to thoroughly evaluate their internal resources, along with possible market niches, in order to develop these strategies.