Harari O
University of San Francisco.
Clin Lab Manage Rev. 1993 Sep-Oct;7(5):408-10, 412.
Customers expect a minimum standard of quality from the goods and services they purchase. When they judge the total quality, however, they demand a whole lot more.
顾客期望他们购买的商品和服务能达到最低质量标准。然而,当他们评判总体质量时,要求就高得多了。