Strutton D, Tanner J R
Department of Marketing, University of Southwestern Louisiana, Lafayette 70504.
Health Mark Q. 1994;11(3-4):175-99. doi: 10.1300/J026v11n03_14.
Substantial evidence has been developed regarding the identity of health care information sources preferred by the elderly. However, this research has not empirically investigated why a given source might be more or less important to this segment. To address this gap, this research investigates OTC-health care information sources in terms of their credibility, expertise and associated risk. Differences in perceptions of these characteristics across the derived information source types are then examined across heavy and light users of OTC medications.
关于老年人偏爱的医疗保健信息来源的身份，已经有了大量证据。然而，这项研究尚未实证调查为何某一特定来源对这一群体可能或多或少地重要。为了填补这一空白，本研究从其可信度、专业性和相关风险方面调查非处方医疗保健信息来源。然后，针对非处方药物的大量使用者和少量使用者，研究这些特征在不同派生信息源类型之间的认知差异。
