整容手术实践中的问题：消费者对信息的使用及对服务质量的认知
Issues in the practice of cosmetic surgery: consumers' use of information and perceptions of service quality.
作者信息
Babakus E, Remington S J, Lucas G H, Carnell C G
机构信息
Memphis State University.
出版信息
J Health Care Mark. 1991 Sep;11(3):12-8.
PMID:10170909
Abstract
The information sources consumers use and consumers' perceptions of the quality of services they receive are examined in the context of breast augmentation surgery. Consumers who received breast implants for reconstructive purposes (i.e., after a mastectomy) were compared with those who received them solely for cosmetic purposes. Implications for health care marketers at a time of federal scrutiny are discussed.
摘要
在隆胸手术的背景下，研究了消费者使用的信息来源以及他们对所接受服务质量的看法。将因重建目的（即乳房切除术后）接受乳房植入物的消费者与仅为美容目的接受植入物的消费者进行了比较。讨论了在联邦审查时期对医疗保健营销人员的影响。
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