Award-winning tips for PR success. Getting your message across.

Remember your first attempt at taking a patient's blood pressure or the first time you held an IV catheter a few inches from your patient's arm? You now routinely perform those skills with confidence, and just as these procedures play an invaluable role in patient care, implementing a quality public information program can play a crucial role in community care. The public message of EMS providers should be, "We are the best at what we do and we are a vital link in the health care chain." Let's get that message out and fulfill the all-too-often forgotten role EMS plays in communities throughout the United States.