Pittam D C
Pittam & Associates, Salt Lake City, UT, USA.
J Cardiovasc Manag. 1995 May-Jun;6(3):15-8.
In this first of three articles dealing with how to market cardiovascular services in today's healthcare environment, the groundwork is laid for understanding what those changes are, what effects they can have on how those services should be marketed, and the market strategy planning process.
