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An effective physician relations program focuses on providing good customer service rather than raising hospital admissions and revenue. If good service is provided, increased admissions can follow. The principles behind a strong physician relations program include adequate staffing, proper training of physician representatives, and an ability to address varying needs of medical practices.
一个有效的医生关系项目注重提供优质的客户服务，而不是增加医院的住院人数和收入。如果提供了优质服务，住院人数可能会随之增加。一个强大的医生关系项目背后的原则包括充足的人员配备、对医生代表的适当培训，以及满足医疗实践不同需求的能力。
