医疗保健营销伦理的实际应用。
Practical applications of healthcare marketing ethics.
作者信息
Goldman R L
机构信息
Healthcare Management Consortium, Inc., San Francisco, CA.
出版信息
Healthc Financ Manage. 1993 Mar;47(3):46-8.
PMID:10145768
Abstract
All businesses--healthcare businesses in particular--have an absolute duty to treat their customers ethically; anything less is unacceptable. Author Goldman discusses four ethical principles that can be applied to help ensure that marketing decisions conform to the highest ethical standards.
摘要
所有企业——尤其是医疗保健企业——都有绝对的责任以道德方式对待其客户；做不到这一点是不可接受的。作者戈德曼讨论了四条道德原则，这些原则可用于帮助确保营销决策符合最高的道德标准。
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