Profiles Healthc Mark. 1995 Sep-Oct;11(5):25-30.
Capital Medical Center in Olympia, Wash., renewed its emphasis on physicians, following the arrival of a new CEO. "If physicians are successful, the hospital will be successful" was the overriding philosophy. Newsletters and seminars, supported by advertising, are working together to enhance the image of both.
华盛顿州奥林匹亚市的首都医疗中心在新首席执行官上任后，重新强调了医生的重要性。“如果医生成功了，医院就会成功”是首要理念。在广告的支持下，时事通讯和研讨会共同致力于提升两者的形象。
