Byer S
SCAN Health Plan, Long Beach, CA, USA.
Manag Care Q. 1995 Autumn;3(4):66-9.
Member-based surveying is an important tool for managed care companies to discern newer and better ways in which to keep their current members satisfied, develop products that will attract new members, and to gauge changes of course in health consumer opinion. This article discusses a consumer friendly and cost-effective method to survey members and the general public that has produced a very positive response for a modest investment. The response rate will likely improve over time as the method gains broader acceptance.
基于会员的调查是管理式医疗公司的一项重要工具，有助于找出更新、更好的方法，以使现有会员满意，开发能吸引新会员的产品，并衡量健康消费者观念的变化趋势。本文讨论了一种面向会员和普通公众的既方便消费者又经济高效的调查方法，该方法只需适度投入就能获得非常积极的反馈。随着该方法得到更广泛的认可，回复率可能会随着时间的推移而提高。
